LIFE - North East Costal Town LIFE

LIFE are anchored by their hometown; the geography, history and community has always been the inspiration behind their creativity and on their third LP, North East Coastal Town, the band pay homage to Hull and its folk. North East Coastal Town is mature; it finds the band at the height of their powers as they carve-up a wide-screen, brooding body of work that is drenched in a sense of belonging and reflection but still impressively maintains their trademark swagger and ear for pop sensibilities and guitar hooks. “Hull and the surrounding area runs through our DNA and has shaped us, weathered us, empowered us, embraced us and made us feel accepted. North East Coastal Town is our love letter to the city. The album is an ode to kinship and relationship with its musical and lyrical spine picking out themes of love, desire, beauty, horror, chaos, pride and most importantly the sense of belonging. Upon writing and recording this album it was important to us that this sense of belonging was also reflected in the album’s craft and therefore we used locally based studios, equipment, gear, and the community around us to establish what it means to belong in a North East Coastal Town.” When the pandemic gripped the world in March 2020, LIFE were in the midst of promoting their acclaimed second album, they had just completed an arena support tour with Kaiser Chiefs in the UK, a triumphant main stage appearance at Rockaway Beach and flown to New York for New Colossus Festival ahead of a packed SXSW and a US tour with IDLES. “This band are flexing their creativity for sure, This is LIFE we are talking about, they’ll always have something to say, something to stand for, a band to get lost in for sure” Jack Saunders, BBC RADIO 1. "This raging, unrelenting dose of sonic chaos is a thunderous reminder of why guitar music is mankind's greatest creation" – Dork (4/5) // “This record is indispensable” – DIY (4.5/5) // “A stand-out record” – The Line Of Best Fit (8.5/10).